WSA and SGart Launch Sports Sponsorship Partnership
World Sports Alliance (WSA) and SGart announced a strategic partnership aimed at developing sports sponsorship and promoting brands through sports projects.
The collaboration leverages WSA’s expertise in international sports cooperation and SGart’s experience in IT solutions and digitalization (more details: world-sports-alliance.com/about/ and sgart.ru/#about).
- Key areas of the sponsorship partnership:
creation of digital platforms for interaction between sponsors and sports organizations; - development of tools for analyzing the effectiveness of sponsorship investments;
- brand promotion through international sporting events;
- digitalization of sponsorship programs – automation of reporting, accounting, and communications;
- branding and design: visual design of sponsorship activities, creation of media content;
- Organizing sponsorship packages for tournaments and leagues with the integration of online and offline formats.
Participant Quotes
WSA Representative:
«The partnership with SGart will take sports sponsorship to a new level. We are creating transparent and effective mechanisms for interaction between brands and sports projects – this will strengthen support for sports and increase returns for sponsors.»
SGart Representative:
«Digital solutions will help make sponsorship programs more measurable and attractive. Our goal is to provide sponsors with a clear demonstration of their contribution to the development of sports and society.»
First Steps
The partners will soon launch a pilot project – a digital platform for selecting sponsorship opportunities for sporting events. The platform will provide brands with access to the WSA project database and tools for assessing audience reach and engagement.
Follow the latest news on official resources:
World Sports Alliance: world-sports-alliance.com
SGart: sgart.ru
