Автор: WSA

Partnership of the World Sports Alliance, BRICS SPORT and IISA: a new stage in the development of extreme sportsDate of publication: June 9, 2026 The World Sports Alliance (WSA), BRICS SPORT and The International Ice Swimming Association (IISA) have announced the start of a strategic partnership. The aim of the cooperation is to popularize winter swimming as an extreme sport, develop infrastructure for cold swimming and organize international competitions in the BRICS countries. Key areas of cooperationThe joint work will focus on: development and standardization of winter swimming rules at the international level; organization of international winter swimming tournaments and championships in the WORLD and BRICS countries; creation of a unified certification system for judges and coaches in winter swimming; popularization of winter swimming among young people through educational programs and workshops; development and implementation of safety standards for training and competition in cold water; to support the creation of specialized winter swimming venues in the countries of the WORLD and BRICS; promoting winter swimming for inclusion in the programs of multi-sport festivals and games. Plans for 2026-2027As part of the implementation of the agreement, the following are planned: The International Winter Swimming Championship is a competition that will bring together athletes from all countries of the association. Distances of 25 m, 50 m and 100 m in water up to +2 °C will be presented. A series of training seminars for coaches and referees with the participation of IISA experts and national federations. The program includes: techniques for safe immersion in cold water; rules of first aid; features of athletes’ preparation for extreme conditions. Creation of an international working group on standardization of rules and technical requirements for competitions. Pilot project for the development of winter swimming in regions with a cold climate: Murmansk Region (Russia), Jilin Province (China), Himachal State‑Pradesh (India). A joint information campaign in the media and social networks to promote winter swimming. The launch of a series of documentaries about ice swimmers and their training. Development of a mobile application for monitoring training sessions, setting records and sharing experiences between athletes from the BRICS countries. Quotes from participantsRepresentative of the World Sports Alliance: «We see great potential in winter swimming as a discipline that combines extreme challenges and health promotion. The partnership with BRICS SPORT and IISA will take this sport to a new level and make it accessible to thousands of people in the BRICS countries.» Head of BRICS SPORT: «Cooperation with the WSA and IISA is fully consistent with the BRICS strategy for the development of mass sports and strengthening friendly ties between the countries. Winter swimming is not just a sport, but a philosophy of overcoming. We hope that it will become part of our joint sports programs.» President of IISA: «This partnership is an important step towards the global popularization of winter swimming. We are ready to share our international experience, help develop discipline in the BRICS countries, and support the organization of high-level competitions. Our goal is to show that extreme sports can be safe and inspiring.» About partnersThe World Sports Alliance (WSA) is an international organization that uses sport as a tool for sustainable development, youth education and strengthening international dialogue. BRICS SPORT is a platform for sports cooperation between the BRICS countries, aimed at organizing joint tournaments, sharing experiences and popularizing mass sports. The International Ice Swimming Association (IISA) is a leading international organization for the development of winter swimming, setting world records, safety standards and competition rules. IISA unites athletes and clubs from more than 30 countries. Stay tuned — there are many interesting events ahead! https://internationaliceswimming.com/

The World Sports Alliance (WSA) and the Hardcore Sports Welfare Foundation (HSWF) have announced the launch of a strategic partnership aimed at raising standards of sportsmanship and strengthening international cooperation through sport. The joint initiative is based on a common mission: «By raising the standards of sports excellence, we see a world united by the power and beauty of sports» (Raising the standard of sports mastery, we envision a world unified through the power and grace of sports). Objectives of cooperation The partnership between WSA and HSWF focuses on the following key objectives: development of mass sports and support of sports initiatives at the local level; creation of educational programs for coaches, referees and sports managers; supporting young talents and ensuring equal opportunities for athletes from different social groups; promoting a healthy lifestyle and involving people of all ages in sports; strengthening international dialogue through sports events and exchanges; implementation of innovative training and recovery techniques. The main directions of joint work As part of the partnership, the following are planned:  A global educational program for the training of coaches and sports professionals with an emphasis on modern methods and ethical standards. Youth sports camps in different countries offer free training sessions, master classes from champions and motivational meetings. A series of international tournaments in non-Olympic and national sports to showcase cultural diversity through sport. Grant support for local sports clubs and initiatives, especially in regions with limited resources. A digital platform for the exchange of experience, techniques and best practices between sports organizations around the world. Joint research in the field of sports medicine, psychology and technology to improve the effectiveness of training. Quotes from participants Representative of the World Sports Alliance: «We are pleased to begin cooperation with the Hardcore Sports Welfare Foundation. Together, we will be able to expand opportunities for athletes around the world and contribute to the promotion of the values of sport — discipline, respect and unity. Our common goal is to make sports more accessible and better for everyone.» Hardcore Sports Welfare Foundation Representative: «The partnership with the World Sports Alliance opens up new perspectives for the implementation of our programs. We believe that sport is a powerful tool for social change. Joint projects will help us support more young talents, strengthen local communities, and show the world the power and beauty of sports.» About partners The World Sports Alliance (WSA) is an international organization that uses sport as a tool for sustainable development, youth education and strengthening international dialogue. Implements programs for the development of mass and professional sports, supports inclusive initiatives and promotes the values of fair play. Hardcore Sports Welfare Foundation (HSWF) is a charitable foundation focusing on the social support of athletes, the development of sports infrastructure in regions in need and the promotion of a healthy lifestyle. Implements projects to ensure access to sports for low-income groups of the population and support sports veterans. Stay tuned — there are many interesting joint initiatives ahead! https://www.hswf.network/network

The World Sports Alliance (WSA), BRICS SPORT, The International Sport Knife Throwing Association (ISKTA) and the All‑Russian Physical Culture and Sports Public Organization «Sports Knife Throwing» (OFSOO «SMN») have signed a strategic cooperation agreement. The partnership is aimed at popularizing and developing athletic knife throwing as an official sports discipline internationally. The signed agreement lays the foundation for systematic work on the integration of sports knife throwing into the global sports space. The main areas of cooperation The joint program includes: standardization of rules and regulations of sports knife throwing competitions at the international level; creation of a unified certification system for referees and coaches; organization of international tournaments and championships in the BRICS countries; development and implementation of safety programs for training and competitions; popularization of the discipline among young people through educational projects and workshops; support for the establishment of national knife throwing federations in the BRICS countries; promotion of the discipline for inclusion in the programs of multi-sport events. Quotes from participants Representative of the World Sports Alliance: «This partnership opens a new chapter in the development of sports knife throwing. Through sports, we strengthen international ties and create opportunities for youth self-realization. The WSA will actively promote the integration of the discipline into global sports programs.» Head of BRICS SPORTS: «Cooperation with the WSA, ISKTA and OFSOO SMN is fully consistent with the BRICS strategy for the development of mass sports and cultural exchange. We hope that athletic knife throwing will become a popular sport in our countries and will help strengthen friendly ties between athletes.» President of ISKTA: «We are pleased to join this large-scale project. ISKTA is ready to share international experience in developing the discipline, help train judges and coaches, and support the organization of high-level competitions in the BRICS countries.» President of OFSOO «Sports Knife Throwing»: «Russia has a successful experience in the development of sports knife throwing — since 2019, the discipline has been officially included in the All-Russian Register of Sports. We are ready to share methods, organize joint events and help create national federations in the BRICS countries.» About partners The World Sports Alliance (WSA) is an international organization that uses sport as a tool for sustainable development, youth education and strengthening international dialogue. BRICS SPORT is a platform for sports cooperation between the BRICS countries, aimed at organizing joint tournaments, sharing experiences and popularizing mass sports. ISKTA is the leading international organization for the development of sports knife throwing, uniting federations from more than 20 countries. OFSOO «SMN» is the Russian Federation, which has been developing sports knife throwing since 2019, and the organizer of All—Russian competitions and educational programs. Stay tuned — there are many interesting events ahead! https://iskta.com/ https://russmn.ru/

Meeting of the leaders of the sports community: WSA, BRICS SPORT and Kyrgyzstan set a course for cooperationDate of publication: May 13, 2026 A landmark meeting of representatives of international alliances and the head of the State Agency for Physical Culture and Sports under the Cabinet of Ministers of the Kyrgyz Republic took place in Bishkek. The meeting was attended by: Alexander Zakirov, Vice President of the World Sports Alliance (WSA) and Head of BRICS SPORTS; Urmat Sadyrovich Asanbayev, Director of the State Agency of Physical Culture and Sports under the Cabinet of Ministers of the Kyrgyz Republic. The talks were devoted to the development of sports in Kyrgyzstan and its integration into international projects. The parties discussed topical issues of cooperation and outlined specific plans for cooperation. Key agreements  Following the meeting, agreements were reached on cooperation in the following areas: development of mass sports and support of sports initiatives at the local level in the Kyrgyz Republic; participation of Kyrgyz athletes in international tournaments and programs of WSA and BRICS SPORT; exchange of experience and techniques in the field of training coaches and referees; implementation of joint educational programs for young people aimed at promoting a healthy lifestyle; support for inclusive sports projects that ensure accessibility of sports activities for people with disabilities; strengthening international sports dialogue through joint events and festivals. Plans for the near futureIn the near future, the parties plan to: to organize a series of seminars and trainings for coaches and sports managers of Kyrgyzstan with the involvement of experts from the WSA and BRICS SPORTS; to develop a roadmap for the integration of Kyrgyzstan’s sports programs into the WSA and BRICS initiatives; to hold joint sports events with the participation of teams from the BRICS countries and other countries; to launch pilot projects for the development of mass sports in the regions of the Kyrgyz Republic. Quotes from participantsAlexander Zakirov (WSA / BRICS SPORT): «We see great potential in cooperation with Kyrgyzstan. Sport is a universal language that unites people and countries. Joint projects will help strengthen Kyrgyzstan’s sports infrastructure and open up new opportunities for local athletes in the international arena.» Urmat Sadyrovich Asanbayev (State Agency of Physical Culture and Sports of the Kyrgyz Republic): «The partnership with the World Sports Alliance and BRICS SPORTS is an important step for the development of sports in our country. We look forward to sharing our experience, attracting international experts and the participation of our athletes in major tournaments. This will give a powerful impetus to the development of physical culture and a healthy lifestyle in Kyrgyzstan.» About partnersThe World Sports Alliance (WSA) is an international organization that uses sport as a tool for sustainable development, youth education and strengthening international dialogue. BRICS SPORT is a platform for sports cooperation between the BRICS countries, aimed at organizing joint tournaments, sharing experiences and popularizing mass sports. The State Agency of Physical Culture and Sports under the Cabinet of Ministers of the Kyrgyz Republic is the state body responsible for the development of sports and physical culture in Kyrgyzstan. Follow the news — new joint initiatives are ahead!

The World Sports Alliance (WSA) and the Pakistan Sports and Cultural Association (PSCA) have signed a strategic cooperation agreement. The goal of the partnership is to develop sports and cultural initiatives at the international level. As part of the agreement, the parties plan to jointly implement projects in the following areas: popularization of mass sports among young people; organization of international sports tournaments and festivals; exchange of experience in the field of sports education and coach training; support for inclusive sports programs; strengthening cultural dialogue through sports events. «We are pleased to start cooperation with PSCA. Together, we will be able to expand opportunities for Pakistan’s athletes and contribute to promoting the values of sport and mutual understanding between nations,» said the WSA representative. «The partnership with the World Sports Alliance opens up new prospects for the development of Pakistan’s sports infrastructure and cultural ties with the global community,» commented a PSCA representative. Stay tuned — there is a series of joint initiatives ahead aimed at strengthening the role of sport as a tool for global development and cultural exchange! Pakistan Sports and Cultural Association (PSCA) is a social and community-based organization dedicated to the promotion of sports, cultural heritage, youth engagement, and international cooperation. The association actively works to encourage healthy activities, cultural exchange programs, talent development, and community participation through sports and cultural initiatives. PSCA aims to create opportunities for athletes, artists, and youth to participate in national and international programs that promote friendship, peace, diversity, and mutual understanding among nations. https://psca.pk/

Successful holding of the Asian Jeet Kune Do Championship in Tashkent The Jeet Kune Do Federation of the Republic of Uzbekistan is pleased to announce the results of the Asian Jeet Kune Do Championship among Adults, Children and boys, held on April 24-26, 2026 at the JAR Sports Complex (Tashkent). The championship brought together 300 athletes from 15 countries of Asia, Europe and the CIS, including: Central Asian countries (Tajikistan, Kyrgyzstan, Turkmenistan, Kazakhstan); East Asian States (Japan, Korea); South Asian countries (Nepal, India); Malaysia; Russia; European countries (Romania, France, Italy, Serbia, Poland). Results of the team championship: Uzbekistan is the first place. Kyrgyzstan is the second place. Kazakhstan is in third place. The event confirmed the high level of organization of sports competitions in Uzbekistan and strengthened international cooperation in the field of Jeet Kune Do. http://world-sports-alliance.com/wp-content/uploads/2026/05/video_2026-05-07_10-06-59.mp4http://world-sports-alliance.com/wp-content/uploads/2026/05/IMG_3219.movhttp://world-sports-alliance.com/wp-content/uploads/2026/05/IMG_1939.mov Load More End of Content.

WSA and SGart Launch Sports Sponsorship Partnership World Sports Alliance (WSA) and SGart announced a strategic partnership aimed at developing sports sponsorship and promoting brands through sports projects. The collaboration leverages WSA’s expertise in international sports cooperation and SGart’s experience in IT solutions and digitalization (more details: world-sports-alliance.com/about/ and sgart.ru/#about). Key areas of the sponsorship partnership:creation of digital platforms for interaction between sponsors and sports organizations; development of tools for analyzing the effectiveness of sponsorship investments; brand promotion through international sporting events; digitalization of sponsorship programs – automation of reporting, accounting, and communications; branding and design: visual design of sponsorship activities, creation of media content; Organizing sponsorship packages for tournaments and leagues with the integration of online and offline formats. Participant QuotesWSA Representative: «The partnership with SGart will take sports sponsorship to a new level. We are creating transparent and effective mechanisms for interaction between brands and sports projects – this will strengthen support for sports and increase returns for sponsors.» SGart Representative: «Digital solutions will help make sponsorship programs more measurable and attractive. Our goal is to provide sponsors with a clear demonstration of their contribution to the development of sports and society.» First StepsThe partners will soon launch a pilot project – a digital platform for selecting sponsorship opportunities for sporting events. The platform will provide brands with access to the WSA project database and tools for assessing audience reach and engagement. Follow the latest news on official resources: World Sports Alliance: world-sports-alliance.com SGart: sgart.ru https://sgart.ru/

The aerial and rhythmic gymnastics qualification competitions for the 2026 BRICS Games have concluded. They have become a key stage in the qualification process for the 2026 BRICS Games, which took place in Orekhovo-Zuyevo on April 4–5, 2026. Athletes from 25 regions of the Russian Federation participated, including major rhythmic gymnastics centers (Moscow and St. Petersburg) and regional schools. In the Senior category, Alena Dyakova (Krasnogorsk, ZaSport Gymnastics Center, Moscow Region) confidently took first place in the all-around competition. Valeria Varivoda (Moscow, RUS GTsOLIFK) took silver, and Sofia Bobrik (Zhukovsky, Moscow Region) rounded out the top three. In the Seniors category, the Puma team from Nizhny Novgorod (MAOU DO SS Meshchera) was unrivaled. Second place went to the MS-1 team from Zhukovsky, and third went to the St. Petersburg team from the Central District MS No. 3 SS. The young gymnasts demonstrated a high level of preparation. Among the juniors, Taisiya Revkovskaya from Zhukovsky excelled in the individual all-around. Anna Nikulshina (Lipetsk Region) finished a close second, while Elina Tarleva (Balashikha) rounded out the top three. In the Juniors group exercises, the victory went to the KMS MO team from Zhukovsky, beating the team from the Central District SS from St. Petersburg. Bronze went to the Katrin team from Reutov. The Moscow team «SShOR Yunost Moskvy» — «Krylya Sovetov» emerged as the strongest in the 1st sports category. The youngest participants: the hopes of Russian sport: The performances in the younger age groups were spectacular. Victoria Gudim (Moscow, SShOR Yunost Moskvy) won in the 2013 category, while Anastasia Bolshakova (Moscow, Sambo-70) won in the 2014 category. Among the five-year-old stars (born in 2015), Victoria Gerchoglo (Serpukhov) took first place, and Anna Rozhkova (ANO KHG Korolev, Moscow) showed the best result in the 2016 group. The youngest participants in the competition were gymnasts born in 2018: Alisa Dyakova from Krasnogorsk (KHG ZaSport) took first place in this category. The competition was a key stage in the selection process for the Russian national team to participate in the 2026 BRICS Games. Load More End of Content.

WSA and Golf.ru Announce Strategic Partnership: Leaders’ Meeting Held in MoscowPublication Date: May 1, 2026 A landmark meeting between World Sports Alliance (WSA) President Viktor Vladimirovich Lisin and Golf.ru Director Evgeny Nikolaevich Svechnikov took place in Moscow. Following the talks, the parties agreed to a strategic partnership and the launch of joint projects in the development of golf and mass sports. During the meeting, key areas of collaboration aimed at popularizing golf in Russia and abroad, as well as integrating the sport into mass fitness programs, were discussed. Main Areas of CooperationJoint projects between the WSA and Golf.ru will focus on: developing golf infrastructure: building new courses and upgrading existing ones; organizing national and international golf tournaments for athletes of all ages and skill levels; Implementing educational programs: training coaches, referees, and young athletes, conducting master classes with leading professionals; Promoting golf among young people: launching school and student leagues, organizing summer sports camps with golf sections; Supporting inclusive initiatives: creating conditions for people with disabilities to play golf; Promoting a healthy lifestyle and attracting a wider audience to sports through golf. Quotes from participantsViktor Vladimirovich Lisin, WSA President: «The partnership with Golf.ru opens up new opportunities for the development of sports in our country. We see great potential for golf as a sport that can unite people of different generations and interests. Joint projects will help make golf more accessible and integrate it into the system of mass sports and youth education.» Evgeny Nikolaevich Svechnikov, Director of Golf.ru: «Cooperation with the World Sports Alliance is an important step in popularizing golf in Russia. With the WSA’s experience and resources, we will be able to scale our initiatives, attract new audiences to golf, and create a sustainable ecosystem for the development of the sport at the national level.» Near-Term PlansThe first joint events between the WSA and Golf.ru are planned for the upcoming season. The program includes a series of regional tournaments, training seminars for coaches, and the launch of a pilot project to integrate golf into school sports programs. Details of upcoming events and participation terms will be published on the partners’ official websites: Stay tuned—many exciting initiatives are coming! https://golf.ru/

The World Sports Alliance (WSA) and BRICS SPORT successfully presented their initiatives at the United Nations session. Slobodan Aleksić, Vice President of our organizations, participated in the session. During the meetings, he presented key WSA and BRICS SPORT projects aimed at using sport as a tool for international cooperation, sustainable development, and strengthening dialogue between countries. During the discussions, constructive agreements were reached in the following areas: Integrating sports programs into UN sustainable development initiatives; Developing joint projects to promote mass sports and healthy lifestyles; Strengthening partnerships in educational and youth sports programs; Exchanging experiences in implementing inclusive sports initiatives accessible to all population groups. «Sport is a universal language that can unite people regardless of borders and cultural differences.» «We are pleased that our projects have received such high-level support, and we are confident that cooperation with the UN will open up new opportunities for the implementation of significant international initiatives,» noted Slobodan Aleksić. WSA and BRICS SPORT will continue to actively implement the agreements reached and are ready for further collaboration with UN institutions to promote the values ​​of sport, peace, and sustainable development. Follow our news—new joint projects are on the horizon!