BRICS SPORT WSA and the World Shotokan Karate-do Ryo Kase Ha Union have signed memoranda of cooperation.

BRICS SPORT WSA and the World Shotokan Karate-do Ryo Kase Ha Union have signed memoranda of cooperation. BRICS SPORT WSA and the World Shotokan Karate-do Ryo Kase Ha Union (WKS KASE HA UNION) have entered into memoranda of cooperation. The documents outline shared development plans and collaboration on tournaments. The parties have agreed to coordinate their international competition calendars, exchange expertise in tournament organization, and promote Shotokan Karate-do Ryo Kase Ha within the BRICS member nations. The memoranda also place a special emphasis on developing programs for children and youth, as well as training a corps of referees.«The signing of these memoranda is not merely a statement of intent, but a functional framework for joint tournaments and development programs,» stated BRICS SPORT WSA.The parties plan to announce the specific dates for their first joint events and the list of participants in the near future. https://kasehaworld.com/

Sochi-based cosmetic brand MATSESTA wins «Znay Nashikh» federal contest

Sochi-based cosmetic brand MATSESTA wins «Znay Nashikh» federal contest. Sochi-based natural cosmetics manufacturer MATSESTA was named a winner in the «Beauty» category during the fourth season of the «Znay Nashikh» («Know Ours») all-Russian contest for growing domestic brands. This significant achievement—not only for the company but also for the Krasnodar Territory—underscores the potential of regional manufacturers on the national stage. The awards ceremony for the fourth season of the «Znay Nashikh» contest took place in Moscow on October 7. This major federal project is organized by the Agency for Strategic Initiatives (ASI) and the Roscongress Foundation, with the support of VEB.RF, and was launched at the initiative of the President of the Russian Federation. The contest attracted over 21,000 applications from all 89 regions of Russia. Promising domestic companies—developing their own production facilities, technologies, and competitive brands—competed for recognition and support.Among the recognized companies is MATSESTA, a cosmetic brand with its own production facilities in Sochi.For the company, this award serves as recognition of years of work dedicated to developing the domestic cosmetics industry and promoting products created in the Kuban region. MATSESTA began as a family business. Today, it is a modern, full-cycle cosmetic manufacturing operation with a capacity of 400,000 units per month. The company develops its own formulations, produces cosmetics for both home and professional use, and partners with retail chains, entrepreneurs, hotels, health resorts, and spa complexes. The brand’s origins play a central role in its philosophy. Its cosmetics are created using natural water from the Matsesta springs, and the company’s name is inextricably linked to the history and natural heritage of Sochi. MATSESTA is a Skolkovo resident and an official manufacturer of BRICS cosmetics; the company is actively developing its R&D capabilities and proprietary technological infrastructure.Winning the «Znay Nashikh» («Know Our Own») contest brings not only prestigious status but also new opportunities to expand production within the Krasnodar Territory. This federal program brings together development institutions, major Russian companies, retail chains, marketplaces, and financial organizations. Winners and finalists gain access to promotional tools, educational and accelerator programs, expert support, and assistance with finding partners, expanding sales channels, and entering new markets. https://matsesta.shop/

Breem is a mobile ecosystem for AI skills

Breem is a mobile ecosystem for AI skills: ready-made skills that expand the capabilities of language models and help perform specific tasks. The platform allows you to create specialized AI assistants without programming.Product and MarketThe user selects a model, connects skills and integrations from a single catalog, and sets instructions. In Breem, you can assemble your own team of assistants and share ready-made builds. The platform combines MD skills and MCP integration in an interface designed for users without technical training. https://www.breemapp.com/

2026 World Hapkido Championship Brings Together Nearly 400 Athletes from 20 Countries in Kyrgyzstan.

2026 World Hapkido Championship Brings Together Nearly 400 Athletes from 20 Countries in Kyrgyzstan Cholpon-Ata, Kyrgyzstan. From September 21 to 24, 2026, the World Hapkido Championship was held in Cholpon-Ata, Issyk-Kul Region, Kyrgyzstan, at the Gazprom Sports Arena. The event was organized by the National Hapkido Federation of Kyrgyzstan, sanctioned by the World Federation for Sport Hapkido (WFSH), and supported by the State Agency for Physical Culture and Sports under the Cabinet of Ministers of the Kyrgyz Republic, the Directorate of Non-Olympic Sports, BRICS Sport, and the World Sports Alliance (WSA). The championship brought together approximately 400 athletes from 20 countries across four continents, making Cholpon-Ata an international meeting point for Hapkido athletes, coaches, referees, and representatives from around the world. Over four days of competition, participating delegations had the opportunity to demonstrate their technical and sporting abilities while strengthening friendship, cooperation, and international integration through Hapkido. The successful organization of this World Championship represents an important step forward in the international development and consolidation of Sport Hapkido, promoting its growth within organized competition structures and expanding its presence across different regions of the world. The World Federation for Sport Hapkido (WFSH) extends its appreciation to the National Hapkido Federation of Kyrgyzstan, the institutions that supported the event, all participating countries, and especially the athletes, coaches, referees, and officials who contributed to making this important international Hapkido celebration possible. http://world-sports-alliance.com/wp-content/uploads/2026/09/video_2026-09-29_09-57-06.mp4http://world-sports-alliance.com/wp-content/uploads/2026/09/video_2026-09-29_09-57-36.mp4

ILS Consultancy and International Alliance of BRICS Strategic Projects Launch a Strategic Partnership

Business ILS Consultancy and International Alliance of BRICS Strategic Projects Launch a Strategic Partnership Date: September 23, 2026Author: Arab News 247 “Building Bridges That Turn Opportunities into Action “ UAE, September 2026 – In a landmark ceremony held in the United Arab Emirates, ILS Consultancy and the International Alliance of BRICS Strategic Projects officially launched their strategic business partnership. The signing ceremony was attended by a select group of senior UAE officials, Arab dignitaries, consultants, business leaders, and investors from South Africa and China, as well as a delegation from the International Alliance of BRICS Strategic Projects headed by Mr. Samir Zarzar, Executive Director of International Relations and Strategic Partnerships. The centerpiece of the ceremony was the official signing of the Strategic Cooperation Agreement, signed by Ms. Lina Mohammed Fayz Nashawaty, Founder and CEO of ILS Consultancy, and Mrs. Larisa Zelentsova, President of the International Alliance of BRICS Strategic Projects. The signing marks the formal beginning of a strategic cooperation framework and a new chapter in the development of practical cross-boder cooperation aimed at developing investment opportunities, facilitating international business connections, strenthening market access and supporting strategic projects across the GCC, BRICS-Linked markets and global markets. With the UAE playing an increasingly important role in global trade and investment connectivity, ILS Consultancy brings extensive experience supporting companies and investors across business setup, cross-border structuring, due diligence, market entry and international expansion. Its current international footprint spans Dubai, Riyadh and Spain, with a broader cross-border focus on UAE as a strategic gateway linking BRICS markets, the GCC, Europe, MENA, Central Asia and Asia-Pacific. Commenting on the launch of the strategic partnership, Ms. Lina Nashawaty, Founder and CEO of ILS Consultancy, said: “the UAE has established itself as one of the world’s most dynamic gateways for international business and investment. Our vision at ILS Consultancy has always been to help Businesses and Investors navigate the complexities of International markets. Through our cooperation with International Alliance of BRICS Strategic Projects, we aim to create a practical platform where strategic dialogue can elvove into structured investment, trade and business opportunities.” “Our objective is to move beyond traditional business networking and create a practical bridge between strategic priorities, international capital and executable opportunities. Through our cooperation with International Alliance of BRICS Strategic Projects, ILS Consultancy aims to help companies, investors and institutions navigate markets, structure opportunities and build partnerships with a long-term perspective,” she added. On this occasion, Mrs. Larisa Zelentsova, President of the International Alliance of BRICS Strategic Projects, welcomed the partnership with ILS Consultancy, stating: “We are very pleased to establish this strategic cooperation with ILS Consultancy in the United Arab Emirates. The UAE occupies a unique position in connecting different regions, economies and business communities, and we see significant potential for developing new channels of cooperation between BRICS-linked markets and the wider international business community.” We believe that successful international cooperation is built on mutual respect, trust, professional expertise and a shared commitment to achieving tangible results. This partnership opens an important new chapter iin our cooperation in the region. We are confident that the UAE can serve as a powerful bridge between BRICS linked markets, the GCC and Global markets, and we look forward to developing this paltform of cooperation together with ILS consultancy,” she concluded. By combining ILS Consultancy’s regional expertise and international business-support capabilities with the international network and strategic -project orientation of the International Alliance of BRICS Strategic Projects, the representation partnership seeks to transform opportunities for International Cooperation into structured and sustainable business initiatives and create market-entry support, cross-border advisory services and institutional cooperation.  end About ILS Consultancy ILS Consultancy is an international business and legal consultancy providing comprehensive support to companies, investors and entrepreneurs seeking to establish, expand and operate across international international markets.  With more than 25 years of experience.  ILS Consultancy has supported clients through 1,000+ business setups, 5,000+ legal consultations and 700+ intellectual-property registrations. Its areas of expertise include business establishment, legal and regulatory consultancy, investment sourcing, due diligence, cross-border structuring, intellectual property, market-entry strategies and international business expansion. With an international footprint spanning Dubai, Riyadh and Spain , ILS Consultancy is positioned to support businesses seeking access to the UAE, GCC, MENA, Europe, BRICS- linked markets, Central Asia and Asia-pacific. About the International Alliance of BRICS Strategic Projects The International Alliance of BRICS Strategic Projects is an international platform focused on fostering cooperation, strategic projects and business connectivity among organizations, investors, institutions and professional communities across BRICS-linked markets and the wider international business environment. Through international cooperation and strategic partnerships,the Alliance seeks to facilitate the development of projects and initiatives that contribute to stronger economic , investment and business relations across regions. https://arabnews247.com/2026/09/23/ils-consultancy-and-international-alliance-of-brics-strategic-projects-launch-a-strategic-partnership/

Russian cosmetics manufacturer Matsesta has become a Skolkovo resident and received the «Made in Kuban» designation.

Russian cosmetics manufacturer Matsesta has become a Skolkovo resident and received the «Made in Kuban» designation.The Sochi-based manufacturer has grown from a cosmetics brand to a technology company, developing over 500 formulas in-house, conducting R&D, and has already used this foundation to enter the challenging 0+ category. For Matsesta, these new achievements are the continuation of several years of investment in its own formulas, research, and production development in Sochi. Just a few years ago, a significant portion of technological solutions in the Russian cosmetics industry were based on foreign developments. Today, domestic companies are gradually building their own technological base: investing in research, establishing laboratories, and developing products domestically. This development was one of the factors that led to Matsesta becoming a Skolkovo resident. The company conducts its own R&D, develops formulas, and implements new technological solutions into mass production. «For the cosmetics industry, obtaining Skolkovo residency status is not a mere formality. To take its place among the country’s leading enterprises, a company must demonstrate its own scientific base, innovative developments, and the potential to create new technologies. Therefore, for us, this is, first and foremost, recognition of the team’s long-standing work and, at the same time, an opportunity to move forward,» said Alexander Karimov, founder and CEO of Matsesta.The company is already leveraging its research capabilities in developing new product categories. One example is its own line of cosmetics for children, including newborns. Several years of development allowed the company to create formulas that have passed the necessary quality control for use from the first days of life. Entering this segment was an important step for the company in mastering one of the most demanding segments of the cosmetics market. Today, Matsesta operates as a full-cycle manufacturer and produces over 400,000 units of cosmetic products monthly. Its portfolio includes over 500 proprietary formulas, including face and body care products, professional lines, and products for the hotel and spa sectors. The company also engages in contract manufacturing, producing products for over 300 Russian brands.Matsesta specialists also participate in industry expert councils and relevant federal events. E-commerce has become another source of practical analytics for the company: the company’s own turnover on marketplaces exceeds 60 million rubles per month, allowing it to track changes in consumer demand and take them into account when developing new products.Further recognition of its manufacturing expertise has been the «Made in Kuban» label, awarded to products that have passed quality and safety assessments.For the Russian cosmetics market, this signifies the emergence of companies capable of not only producing finished products but also independently developing formulas and mastering technologically complex categories, reducing the industry’s dependence on foreign developments.

The BRICS Sports and Youth Ministers’ Summit was held in India.

The BRICS Sports and Youth Ministers’ Summit was held in India from August 21–23. Dr. Salim Humaid Saif Humaid Almazaini, Executive Vice President and Founder of the BRICS Football International Alliance, participated in the event. During India’s BRICS Presidency, a number of important decisions were made and key events were planned following the meetings. The main outcome of the summit was the adoption of the Joint Sports Declaration. In the document, the ministers reaffirmed their commitment to strengthening sports cooperation between the countries. Specific projects were also launched: BRICS Demonstration Games in traditional and national sports will be held on October 12–13 in Ahmedabad, Gujarat. The goal of the event is to preserve and promote the sporting heritage of the BRICS countries, develop cultural exchange, and strengthen ties between peoples. The Games will take into account the cultural characteristics and traditional knowledge associated with each sport.The BRICS Sports Industry Conclave is scheduled for November in Udaipur, Rajasthan. Participants will discuss technology and innovation in sports, quality standards, and trade issues between countries.Furthermore, a proposal has been made to establish a BRICS Sports Technology Working Group. Its activities will focus on the development of sports science, improving athlete performance, and the digital transformation of the industry. Looking forward, the parties have outlined even larger-scale sporting events: the BRICS International Sports Association (IASP) and the World Sports Alliance (WSA) are planning to hold major tournaments as part of UNIADA and other international competitions in 2027. These events are intended to take sports cooperation among BRICS countries to a new level and expand the geographic participation of athletes from the association’s member states.

World Sports Alliance, BRICS SPORT, and the International Shinshidokan-Kai Organization Announce Strategic Partnership.

The World Sports Alliance (WSA), BRICS SPORT, and the International Shinshidokan-Kai Organization (ISKO) have signed a strategic cooperation agreement. The document outlines joint plans to develop martial arts, organize international tournaments, and promote sports culture in the BRICS countries and beyond. ISKO President Kancho Shahzada Saleem serves as the key representative of the partnership. Under his leadership, ISKO is developing the traditions of the Shinshidokan school, bringing together athletes, coaches, and experts to promote the values ​​of discipline, respect, and mastery in martial arts. As part of this partnership, the parties intend to implement a number of large-scale initiatives: Hold a series of international tournaments in the disciplines represented by the Shinshidokan school; Organize joint training camps and seminars featuring leading martial artists; Launch educational programs for coaches and referees aimed at standardizing training and refereeing methods; Develop projects in the field of sports diplomacy, strengthening intercultural dialogue through sport. Representatives of the World Sports Alliance emphasize that the partnership with ISKO and BRICS SPORT opens up new opportunities for integrating traditional martial arts into the modern sports agenda. «This cooperation is an important step toward creating a unified platform for exchanging experiences and developing sport as a universal language of communication between peoples,» noted the WSA press service. BRICS SPORT emphasizes the importance of incorporating national and traditional martial arts into the sports ecosystem. «We strive not only for sporting achievements, but also for preserving the cultural heritage of peoples whose traditions are reflected in martial arts,» stated the organization’s representatives. President of the International Shinshidokan-Kai Organization Kancho Shahzada Saleem expressed confidence that this collaboration will take the development of the Shinshidokan school to a new level: “The partnership with the WSA and BRICS SPORT is an opportunity to unite the efforts of the best specialists, create conditions for the growth of young talent, and convey the philosophy of our martial arts to a wider audience.” https://www.shinshidokan.com/

World Sports Alliance, BRICS SPORT, and «Duyball and Breathing Athletics»: A New Vector of Sports and Health Development

The World Sports Alliance (WSA), BRICS SPORT, and the sports and health program «Duyball and Breathing Athletics» are launching a joint program designed to expand the boundaries of physical culture and offer new formats for the development of mass and professional sports. The project combines elements of sports games, martial arts, and wellness practices, emphasizing accessibility, safety, and systemic health promotion. The «Duyball and Breathing Athletics» program, proposed and developed by Nikolai Adashchik, is a unique methodology that seamlessly combines game dynamics, breathing techniques, and elements of martial arts training. It encompasses several categories: sports games, physical education and sports, and martial arts, thereby creating an interdisciplinary approach to the training process. What is the essence of the method?«Double Ball and Breathing Athletics» is built on three basic components: Game component («Double Ball»). Team and individual game formats that develop reaction, coordination, tactical thinking, and collaboration skills.Breathing practices. Special techniques aimed at increasing endurance, controlling heart rate and stress levels, as well as improving oxygen metabolism and overall performance.Martial Arts component. Elements of technique and discipline borrowed from traditional martial arts, adapted for a wider audience and focused on developing strength, speed, and conscious body control.This synthesis allows the method to be used both in wellness programs for the general public and in the training of athletes who value endurance, concentration, and resistance to stress. Partnership Goals and ObjectivesThis joint initiative by the WSA, BRICS SPORT, and Nikolay Adashchik’s team aims to: promote new forms of sports activity that combine health and competition;create standardized coach training and certification programs;integrate the methodology into national and international sports calendars;develop inclusive formats accessible to people of all ages and skill levels;host pilot events and festivals demonstrating the potential of this program.First Steps and Pilot ProjectsSpecific actions have already been outlined within the cooperation: development of methodological recommendations and training modules for coaches and instructors;launch pilot sites in several BRICS countries, where open training sessions and master classes by Nikolay Adashchik and his team will be held;include demonstration performances in «Double Ball and Breathing Athletics» in the programs of upcoming multi-sport festivals;create a digital platform for sharing experiences, publishing materials, and registering program participants. «We see great potential in combining traditional sporting values ​​and modern wellness approaches,» noted a representative of the World Sports Alliance. «Our partnership with BRICS SPORT and Nikolay Adashchik’s team allows us to scale up the method and offer it to a wider audience in different countries.» BRICS SPORT emphasized that the project aligns with the alliance’s strategic goals: «Our goal is to create new opportunities for the development of sport and a healthy lifestyle. Nikolay Adashchik’s approach is interesting because it doesn’t require complex equipment, is easily adapted to different conditions, and can become part of school and student programs.» Nikolay Adashchik, the author and developer of the method, noted: «‘Double Ball and Breathing Athletics’ is not just a set of exercises, but a holistic system that teaches you how to manage your condition, stay focused, and act effectively under stress.» We are pleased that, through our partnership with the WSA and BRICS SPORT, we will be able to bring this system to a wider audience and provide coaches with understandable tools for their work.» Prospects and PlansOver the next 12 months, the parties have planned a series of open festivals, the launch of educational courses for coaches, and research to evaluate the physiological effects of the method. Future plans include incorporating individual disciplines into multisport programs and holding international tournaments using adapted game formats. The collaboration between the World Sports Alliance, BRICS SPORT, and the «Duyball and Breathing Athletics» team exemplifies how the combination of expertise, infrastructure, and innovative ideas can shape new standards in sports and recreational activities, making sport more accessible, diverse, and beneficial to society.

WINTER SWIMMING WORLD CUP ARGENTINA 2026

WINTER SWIMMING WORLD CUP ARGENTINA 2026 From August 2 to 9, 2026, winter swimmers from the Russian Winter Swimming Federation and around the world will compete in the Winter Swimming World Cup in the Argentine Republic, competing in distances from 25 to 450 meters in the icy, 0+3°C water of the Perito Moreno Glacier. The event takes place in one of Argentina’s most beautiful regions, Patagonia, the gateway to Los Glaciares National Park, world-renowned for its impressive, enormous, and diverse icebergs and glaciers. Russian athletes compete under the national flag 🇷🇺🇷🇺🇷🇺 Andrey Zamyslov, President and Head Coach of the All-Russian Winter Swimming Federation and multiple World Champion in Winter and Ice Swimming, has selected and trained the strongest athletes who will be able to represent the Russian Federation at the international winter swimming competitions in the Argentine Republic: 🏊‍♀️Alexey Zharkov – Master of Sports of Russia in Swimming, winner and runner-up of the Russian Championship, Siberian Federal District Championship, Russian Swimming Cup, multiple IWSA Winter Swimming Champion and record holder, and silver medalist of the IISA European Ice Swimming Championships. Vasilisa Malaeva is a Master of Sports of Russia in swimming, multiple winner and runner-up of Russian Swimming Championships and Championships, winner of the Student Spartakiad and Children of Asia competitions, silver medalist of the World Championships, finalist of the European Swimming Championships, and holder of the European and World Junior Records in relay swimming. Petr Yasinsky is a Master of Sports of Russia in swimming, winner and runner-up of Russian Swimming Championships, the Moscow Cup and Championships, winner of the All-Russian Student Aquatics League, and finalist of Russian Championships. Matvey Ovseychuk is a Master of Sports of Russia in swimming, winner of the Moscow Region and Central Federal District Swimming Championships, winner of the All-Russian Student Sports Festival, and champion and runner-up of the IISA European Ice Swimming Championships. 🤝The Russian team’s participation in the Winter Swimming World Cup in the Argentine Republic was made possible thanks to the financial assistance and support of Chukotka Trading Company.